Organic growth has plateaued
You rank for your brand and a few products, but non-branded category and product visibility has stopped growing.
E-commerce SEO, Content, AEO & GEO
Win product discovery across Google and AI.
We help e-commerce brands grow organic revenue, improve product visibility, and earn exposure across traditional search, AI Overviews, ChatGPT, Gemini and Perplexity.
Technical e-commerce SEO
Content that reaches shoppers earlier
AEO and GEO visibility
Platforms
Shopify
WooCommerce
WordPress
The Shift
Product discovery is changing.
Google still matters, but shoppers increasingly ask AI assistants which products to buy, which brands to trust, and how options compare. Your organic strategy has to perform in both places.
SEO
Rank in search
Improve visibility in traditional search results and bring qualified shoppers to your commercial pages.
Goal: RankAEO
Become the answer
Structure content so search engines and AI assistants can pull direct, useful answers from your site.
Goal: AnswerGEO
Earn mentions
Strengthen the signals that help generative systems understand, cite, and recommend your brand.
Goal: Get mentioned
Common Problems
Why e-commerce brands struggle to grow organic revenue.
Most growth problems are not caused by one missing keyword. They are usually structural, commercial, and technical.
Paid acquisition is carrying growth
Every extra customer costs more ad spend, which leaves the business exposed when acquisition costs rise.
Your catalog creates technical problems
Variants, filters, collection URLs, pagination, duplicate content, and discontinued products create indexation noise.
Nobody is covering the problem you solve
Top-of-funnel content gets ignored, so you never reach shoppers while they are still researching the problem and have not picked a category or a brand yet.
Your content gets traffic, not customers
Informational posts attract visits but never move shoppers toward categories, products, and a purchase decision.
Competitors appear in AI answers
Shoppers ask AI assistants for recommendations and comparisons, and your products are missing from the conversation.
What We Do
Four services that feed each other.
Technical work, content, AI visibility and reporting all draw on the same foundation, so we usually run them as one program rather than four disconnected projects.
01
SEO
- Crawl and indexation
- Faceted navigation and variants
- Category and collection pages
- Product-page optimization
- Internal linking and architecture
02
Content
- Problem-led top-of-funnel guides
- Buying guides and comparisons
- Alternatives and use-case pages
- Commercial page copy
- Briefs, writing and publishing
03
AEO and GEO
- Structured data
- Entity and brand signals
- Answer-shaped content
- Citation opportunities
- Visibility across assistants
04
Custom reporting
- Page-one keywords
- Organic clicks
- Organic conversions
- AI mentions and citations
- Competitor share of voice
How Engagements Work
Best run together, on a real timeline.
You can start with the one service that is your bottleneck. Most brands see better results running them together, because content needs the technical foundation, AI visibility needs the content, and reporting is what tells you which of the three to push next.
One prioritized roadmap across all four, not four separate workstreams
Three-month initial term. Work ships from week one, but search and AI take time to respond
Monthly reporting on the metrics your leadership already tracks
Buying Journey
Turn product research into product discovery.
The objective is not more impressions. It is more chances for your products to enter a shopper's decision, starting earlier than the category page.
A shopper asks
"Will a 40L backpack fit in an overhead bin?"
Google or an AI answers
An AI Overview, ChatGPT, Gemini or Perplexity handles the sizing question before any store gets a click.
You are the source
Your sizing guide is what gets quoted or ranked, and it links straight to the carry-on collection.
They land on a page that sells
A collection page built to answer the question and move them toward a choice.
You met them first
You entered the decision at the question, not at the last click before checkout.
Commercial SEO
Your most valuable SEO pages usually are not blog posts.
For most stores, category, collection, and product pages hold the largest organic revenue opportunity. They are also often the least optimized pages on the site.
Thin collection pages
Weak category copy
Poor internal linking
Missing product attributes
ORGANIC OPPORTUNITY MAP
Prioritize pages by business impact
Category pagesHigh
AI/LLM focused pagesHigh
Product pagesHigh
ComparisonsMed
Buying guidesMed
Blog contentLow
How we rank what to do first
Revenue at stake
What the page is worth if it ranks, not how many people search for it.
Buying intent
Whether the query comes from someone comparing options or just reading.
Competitor gap
Where rivals already win the query and you are nowhere on the page.
Effort to ship
How much dev time it needs on your side before it can go live.
AI Product Discovery
Make your products easier for AI to understand.
AEO and GEO work is not adding "AI keywords." It is improving how machines interpret the product information your customers already care about.
AI SYSTEMS NEED CLARITY ON
- What the product is
- Who it is for
- What problem it solves
- Key attributes
- Specifications
- Pricing
- Availability
- Reviews
- Brand information
- How it differs
Deliverables
What you get.
Exact scope depends on the engagement, but every roadmap is prioritized around business impact rather than busywork.
- Technical SEO audit
- E-commerce keyword research
- Competitor analysis
- Category opportunity analysis
- Product and collection optimization
- Internal linking strategy
- Content strategy and briefs
- Published content
- Structured data recommendations
- AI visibility analysis
- Implementation roadmap
- Custom monthly reporting
E-commerce Expertise
SEO built around how stores actually work.
E-commerce SEO has to account for inventory, catalogs, variants, collections, faceted navigation, merchandising, seasonality, and thousands of interconnected URLs.
Shopify SEO
Collections, products, variants, canonicals, structured data, merchant listings, and internal linking.
Shopify Plus SEO
Large catalogs, international stores, enterprise architecture, complex workflows, and scalable implementation.
WooCommerce SEO
Product taxonomy, WordPress architecture, categories, performance, plugins, schema, and indexation.
What To Expect
What working together looks like.
Every engagement runs the same four steps, whether the priority is search, content, AI visibility or all of it.
01
Consultation
A conversation about your business, your goals and what is actually in the way. It decides what we prioritize and whether we are the right fit at all.
02
Strategy
We analyze your site, your category and your competitors, then build a strategy around the opportunities worth your money. You approve it before anything ships.
03
Implementation
Priority technical cleanup and the first content both start in month one. From there we work down the roadmap while monitoring how search and AI respond.
04
Review and content
Reporting on the metrics that matter to you, and a content program that keeps expanding the terms you rank for and the answers you get cited in.
Measurement
Measure what matters.
Rankings are useful. Revenue is better. AI visibility is valuable, but we separate measurable exposure from claims that cannot be reliably attributed.
Traditional search
- Organic revenue
- Organic conversions
- Non-branded traffic
- Commercial rankings
- Click-through rate
AI assistants
- Brand mentions
- Citation frequency
- Recommendation frequency
- Referenced URLs
- Competitor share of voice
Fit
Is this a good fit?
Built for
- Established e-commerce businesses
- Brands with meaningful product catalogs
- Companies investing in long-term organic acquisition
- Stores competing in crowded categories
- Brands already spending heavily on paid acquisition
- Teams able to implement meaningful changes
Probably not a fit
- Brand-new stores without product-market fit
- Companies looking for guaranteed rankings
- Businesses expecting overnight results
- Companies unwilling to change their website
- Brands shopping for the cheapest SEO package
- Teams unwilling to invest in implementation
Why Us
Strategy before checklists.
Most agencies can produce keyword reports, audits, and dashboards. The harder part is knowing what will actually move an e-commerce business forward.
We start with the commercial opportunity: where customers are searching, which pages should capture that demand, what stops those pages from performing, and how AI discovery is changing the buying journey.
E-commerce specialization
Strategies built around products, collections, merchandising, and revenue.
Technical depth
Recommendations grounded in how large stores actually behave.
Commercial content
Content mapped to buying decisions, not traffic for its own sake.
AEO and GEO expertise
Visibility strategy for traditional search and AI assistants alike.
FAQ
Questions e-commerce teams ask.
How is e-commerce SEO different from traditional SEO?
E-commerce sites bring challenges like product variants, faceted navigation, duplicate URLs, changing inventory, collection architecture, large-scale internal linking, and thousands of product pages. The strategy has to handle those issues while prioritizing the pages that can generate revenue.
How are engagements structured?
Engagements run on a contract with a three-month initial term, not month to month. Scope is set after the audit, work is sequenced on one roadmap, and you get reporting every month on keywords, clicks, conversions and AI visibility. You can start with a single service if one area is clearly the bottleneck.
How long does e-commerce SEO take?
SEO is a long-term acquisition channel. Technical fixes sometimes produce faster gains, while competitive categories take considerably longer. Timing depends on authority, competition, technical condition, content quality, and current visibility.
What is AEO and GEO?
Answer engine optimization and generative engine optimization improve the information and signals that help AI assistants understand your brand, products, expertise, and the relationships between them. That covers content, structured data, entities, product information, third-party authority, and citations.
Can you get my products recommended by ChatGPT?
No agency can guarantee recommendations from ChatGPT or any other AI assistant. We improve the signals that make your brand and products easier to discover, understand, cite, and recommend.
Is GEO replacing SEO?
No. Generative search is changing how people discover information, but the foundations that influence AI visibility overlap heavily with strong SEO: technical accessibility, authority, structured information, useful content, and clear brand signals.
Do you write the content, or just tell us what to write?
We write and publish it. Content strategy without execution tends to sit in a spreadsheet, and the pages that reach shoppers early in their research are usually the ones nobody has time to write.
How do you measure AI visibility?
We evaluate commercially relevant prompts and track brand mentions, cited URLs, recommendation frequency, competitor visibility, and the sources influencing generated answers. AI attribution is still developing, so we do not pretend every mention ties directly to revenue.
Do you guarantee rankings?
No. Rankings and AI recommendations are controlled by third-party systems and cannot legitimately be guaranteed. We focus on building stronger technical, content, authority, relevance, and product-data signals.
Start With Opportunity
Find out what is holding back your organic growth.
Your next customer may find your products through Google, an AI Overview, ChatGPT, Gemini, Perplexity, or a search experience that barely existed a year ago. We will identify where you are losing visibility, where competitors are winning, and what to fix first.